ttest 2test 2est 2 test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2o, in a Bring Your Own Device world, the users get to decide what works,
according to this one CIO, and apparently they want the lastest iPhone
or a great Android phone like the Samsung Galaxy S III. BlackBerry just
hasn't had a new device for the users to consider.
When several U.S. carriers begin selling the Z10, probably by the end of
next week, it might be too late for users to give the former smartphone
giant another chance. Maybe the experience will be better in Europe
and elsewhere outside of the U.S. On Wednesday, BlackBerry said it
"continued to build momentum for the BB10 platform" with the decision by
UK-based Birmingham and Solihull Mental Health Foundation Trust to
deploy1,800 Z10's in 2013. When several big U.S. organizations do the
same thing, my ears will perk up.
And when Sprint confirmed a week ago that it won't carry the Z10 and
just the Q10, I wondered if Sprint was onto something about how U.S.
buyers feel.
BlackBerry has always appealed to IT managers for the high degree of
security the platform offers, but has seemingly failed to realize that
buyers--users--are really in control in many corporations. At P100, one
CIO told me, "We battled the users over BYOD and the users won."
Each time BlackBerry has tried to appeal to those consumers, it seems to
have botched the job with its marketing. The recent BlackBerry
SuperBowl ad that was designed to raise awareness for BlackBerry
fizzled, at least for me. Brand awareness campaigns need to at least be
memorable, since they aren't by nature highly specific.
Samsung could offer a lesson to BlackBerry. At Mobile World Congress,
Samsung advanced its SAFE concept for smartphone security with what it
calls Knox, offering 500 security and management API's that can work
with Samsung Android devices and several third party enterprise mobile
device management products. What Samsung has shown the market is a
willingness to offer an array of sizes and styles of smartphones and
tablets, while also beefing up underlying security and management.
The Z10 really could catch on outside of the U.S., and richly deserves a
chance in the states. My unscientific and limited research at the
P100, however, shows it will face a
ttest 2test 2est 2 test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2test 2o, in a Bring Your Own Device world, the users get to decide what works,
according to this one CIO, and apparently they want the lastest iPhone
or a great Android phone like the Samsung Galaxy S III. BlackBerry just
hasn't had a new device for the users to consider.
When several U.S. carriers begin selling the Z10, probably by the end of
next week, it might be too late for users to give the former smartphone
giant another chance. Maybe the experience will be better in Europe
and elsewhere outside of the U.S. On Wednesday, BlackBerry said it
"continued to build momentum for the BB10 platform" with the decision by
UK-based Birmingham and Solihull Mental Health Foundation Trust to
deploy1,800 Z10's in 2013. When several big U.S. organizations do the
same thing, my ears will perk up.
And when Sprint confirmed a week ago that it won't carry the Z10 and
just the Q10, I wondered if Sprint was onto something about how U.S.
buyers feel.
BlackBerry has always appealed to IT managers for the high degree of
security the platform offers, but has seemingly failed to realize that
buyers--users--are really in control in many corporations. At P100, one
CIO told me, "We battled the users over BYOD and the users won."
Each time BlackBerry has tried to appeal to those consumers, it seems to
have botched the job with its marketing. The recent BlackBerry
SuperBowl ad that was designed to raise awareness for BlackBerry
fizzled, at least for me. Brand awareness campaigns need to at least be
memorable, since they aren't by nature highly specific.
Samsung could offer a lesson to BlackBerry. At Mobile World Congress,
Samsung advanced its SAFE concept for smartphone security with what it
calls Knox, offering 500 security and management API's that can work
with Samsung Android devices and several third party enterprise mobile
device management products. What Samsung has shown the market is a
willingness to offer an array of sizes and styles of smartphones and
tablets, while also beefing up underlying security and management.
The Z10 really could catch on outside of the U.S., and richly deserves a
chance in the states. My unscientific and limited research at the
P100, however, shows it will face a
Posted at 8:53 AM | by
Ali
